Why does my A/B test show no results yet?

Results take time. Visitor numbers update every hour. Result guidance updates once a day. A winner needs at least 7 complete active days, and 500 visitors and 20 paid orders on every version.

No numbers at all

• The test started today. Wait for the next hourly update. You see "Results appear after the hourly analytics report is imported."
• Shoppers haven't seen it. A bundle visitor counts once the widget is on screen. A cart visitor counts once the drawer opens.
• The test is paused. The status reads Paused. See Why is my A/B test paused?
• You see "Publishing the A/B test to your storefront." Shopify hasn't confirmed the test yet. We keep checking.
• You see "The storefront configuration is not confirmed." Shopify refused the latest setup. We retry by ourselves. If it stays, send us the message in it.
• The date range is too short. Try Last 30d.

Visitors but no orders

• We count paid orders only. An unpaid order doesn't count until it's paid.
• Bundle tests count bundle orders only. Orders must hold a product added through that bundle version.
• Today's numbers can grow. Orders from shoppers who come back later are added in a nightly update.
• Shoppers who decline analytics tracking aren't counted.
• Previews don't count. Your own Preview visits stay out of the results.

Numbers but no winner

Result guidance tells you what's missing:

• "Results appear after the first statistical analytics report is imported." Wait for the daily update.
• "Collect data for at least 7 complete active days. Paused time does not count."
• "Keep collecting traffic until every version has at least 500 exposed visitors."
• "Keep collecting paid orders until every version has at least 20."
• "No version has a reliable revenue per visitor advantage yet." You have enough data, but no clear winner. Keep going, or choose a version yourself.

A low-traffic bundle can take weeks to reach these numbers. A test stops collecting after 90 days.

Related

• Read your A/B test results
• How does A/B test traffic split between versions?
• End an A/B test and pick a winner

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