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Translate Conversion Block text

Block text you type is translated in Shopify's free Translate & Adapt app. Built-in words follow the shopper's language by themselves.

Updated November 4, 2026

Not in our app. Your theme stores the text you type into a block, so Shopify's free Translate & Adapt app translates it. Built-in words, like the stock messages, follow the shopper's language by themselves.

Before you start

  • You need Plus. The Conversion blocks option shows only for Plus stores.
  • You need the free Translate & Adapt app. The page always shows the Translate & Adapt is required banner. Use its Install Translate & Adapt button if you don't have the app.
  • Save your blocks in the theme editor first.

Translate your text

  1. In Shopify admin, open Apps → Section Store → Conversion Blocks.
  2. Click Translations in the button row.
  3. Check that the first dropdown says Conversion blocks.
  4. Pick your theme in the second dropdown.
  5. Click Open in Translate & Adapt.
  6. Pick the language or market there.
  7. Translate the fields and save.

Fields show the block's name, a short code and the setting, like Benefits List: First Text.

Auto-translate works for languages, not for market-specific versions.

If the link opens somewhere else, choose Theme → Templates → Product in Translate & Adapt.

Words we translate for you

These follow the shopper's storefront language: the Pulse badge stock messages, Sold out and Save X% on Addons, the Tabs verified label and the Video carousel button labels. We ship them in 31 languages. Other languages show English.

The Shipping info date also follows the storefront language.

Don't translate these

Leave these exactly as they are:

  • Coupon codes, like the Coupon code field
  • URLs and links
  • COUNTRY_FLAG and COUNTRY_CODE in Shipping info
  • ISO country codes in Allowed countries ISO code
  • CSS

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