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Why do my blocks show sample names, reviews or photos?

New blocks start with made-up sample content. Nothing forces you to change it, but shoppers see it, so replace it before you go live.

Updated November 4, 2026

New blocks start with sample content, and shoppers see it as it is. The block works without a change, and nothing warns you. The sample is made up, so replace it before you go live.

Sample content to replace

Block Sample content
Review summary 4.5 stars and "Rated 4.7 excellent | 921 reviews"
Reviews Reviews from Dan Rowden and Sarah Moth
Social proof "Davie ✓, Mark ✓ and 1500+ others love our products!"
Tabs Dr. Sarah Mitchell, "DVM, Board-Certified Veterinarian", and the tab texts
Pulse badge "74% People choose subscription" when Auto color & text by stock level is off
Banner "Don't be the last one to upgrade" and the restock line
Coupon code "Now: 20% OFF", "Code: 20OFF" and the code 20SALE
Badges "Best Seller" and "30-Day Returns"
Benefits "Pay later", "Quality" and "Shipping", each with a subtitle
Wrapper "9 of 10 recommend to friends" when the header is on
Benefits list "Benefit #1" to "Benefit #4"

Sample portraits

Two blocks can show portraits of people who aren't your customers:

  • Social proof fills any empty Profile #1 to Profile #5 with a sample portrait. It changes on each page load. Pick an image for every profile: all five with Use carousel on, the first three with it off.
  • Review summary shows sample portraits when Avatars is First or Last. You can't upload your own there. Set Avatars to None to remove them.

Fix it

  1. In Shopify admin, open Online Store → Themes.
  2. Click Customize on your theme.
  3. Open your product template.
  4. Select the block.
  5. Replace the text with real content, or delete it.
  6. Click Save.

Use real ratings, names and numbers. The blocks show what you type. They don't check it.

Also searched as: fake reviews, sample text, placeholder text, dan rowden, sarah moth, dr sarah mitchell, 921 reviews, 1500+ others, default text, random faces, random photos, avatars changing

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