What are Conversion Blocks?
Small Plus blocks for your product page. See what each block does, where you set it up and what it needs.
Conversion Blocks are small blocks you add to your Shopify theme. Most go in the buy box on your product page. Every block needs Section Store Plus or its free trial.
You set them up in Shopify's theme editor, not in the Section Store app. The Conversion Blocks page in the app has a card for all 20 blocks and opens the theme editor for you.
The blocks
| Block | What it shows |
|---|---|
| Review summary | Stars and up to two lines of text |
| Reviews | Up to three review cards in a slider |
| Social proof | Small round photos next to a line of text |
| Benefits list | Up to four short lines with a check icon |
| Benefits | Up to four benefits with an icon, title and subtitle |
| Badges | Up to three pill badges |
| Payment icons | Your store's payment methods and up to three of your own icons |
| Shipping info | A ships-by date and a line with the shopper's country flag |
| Pulse badge | A pulsing dot with live stock text or your own text |
| Countdown timer | A per-shopper timer of up to 24:59:59 |
| Coupon code | A coupon box with a copy button |
| Banner | A notice box with a title, a subtitle and an icon or image |
| Upsell | Other products with an add button |
| Addons | Extra products that go in the cart with the main product |
| Atc button styling | A new look for your theme's Add to cart button |
| Sticky add to cart | A bar at the bottom of the screen after shoppers scroll past the button |
| Tabs | Three or four tabs of text, with an optional expert review |
| Video carousel | Up to five video thumbnails |
| Wrapper | A box around your whole product info area |
| Space & divide | Space between blocks, with an optional line |
Use those exact names when you search in the theme editor. On the Conversion Blocks page, the Coupon code block's card is titled Coupon.
How blocks work
- Your theme stores each block and its settings. Section Store doesn't.
- A block in a product template shows on every product that uses that template.
- Each theme holds its own blocks. A new theme needs them added again.
- Blocks take your theme's font. Colors, sizes and spacing come from the block's settings.
What blocks can't do
- Blocks don't work on vintage themes. You need an Online Store 2.0 theme.
- The app has no per-product editor. Use product templates or metafields instead.
- Blocks are not catalog sections, even when they share a name.
- Bundle, Bundles and Cart drawer also appear in your theme editor. They belong to Bundles and the Cart Drawer, not to Conversion Blocks, so they have no card on the Conversion Blocks page.
Related
- Add a Conversion Block to your theme
- Which Conversion Blocks are free?
- What's the difference between a Conversion Block and a section?
- Conversion Blocks guide
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