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Can I A/B test a Conversion Block?

No. A/B tests cover bundles and cart drawers only. Conversion Blocks can't be tested.

Updated November 4, 2026

No. A/B tests in Section Store cover bundles and cart drawers only. There's no test for a Conversion Block.

What you can test

  1. In Shopify admin, open Apps → Section Store → Bundles or Cart Drawer.
  2. Click A/B Tests in the button row.

The Conversion Blocks page has no A/B Tests button.

Compare two block setups by hand

  1. Put each setup on its own product template.
  2. Assign similar products to each template.
  3. Compare the products in your Shopify reports.

This isn't a true split test. Different products get different blocks, so other differences between the products affect your numbers.

Also searched as: ab test block, a/b test block, split test block, test two blocks, compare blocks, experiment block

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