Translate conversion blocks and purchased sections

Open Translate & Adapt from Section Store to translate conversion block and purchased section text, and find a block that's missing.

Updated November 4, 2026

Conversion block and purchased section text is saved into your theme, not into our app. That means Shopify's own tool translates it, and Section Store points you at the right place.

If you are trying to translate bundle or cart drawer text instead, you do that inside our app. See Translate bundles and cart drawer text.

You need Translate & Adapt first

Translate & Adapt is a free app made by Shopify. If you have already added a second language to your store, Shopify may have installed it for you. If not, there is an Install Translate & Adapt button on the Translations page.

Getting there

In Shopify admin, open Apps → Section Store → Conversion Blocks.
Click Translations in the button row.
Set the first dropdown to Conversion blocks or Purchased sections.
Pick the theme you want in the second dropdown. If you run more than one theme, this matters, see below.
Click Open in Translate & Adapt.

That button drops you in the right spot. If it opens somewhere else, navigate manually once you are inside Translate & Adapt: Theme, then Templates, then Product.

Without Plus, the Translations page shows No content available to translate. Open Translate & Adapt yourself in Shopify admin, then choose Theme and Templates.

Why your block might not be in the list

Translate & Adapt doesn't list blocks by name the way our app does. It shows the fields for each block saved in that theme's default Product template. A block shows only if it's saved there.

If a block is missing, check in this order:

Is it saved? Adding a block in the theme editor isn't enough. Click Save, then go back to Translate & Adapt.
Right theme? Translate & Adapt reads the saved theme, not the one open in your editor. Check the theme in the second dropdown.
Right template? A block on another product template isn't in the default Product list. Each saved block has its own translation, so translate it on that template too. See Show different Conversion Blocks on different products.

Block words that translate by themselves

Some block words come translated. They follow the shopper's storefront language, so they aren't in Translate & Adapt: the Pulse badge stock messages, Sold out and Save X% on Addons, and the Video carousel button labels.

Copy, Copied! and Change work the same way only when you clear the block's own setting. See Conversion Block text still in English.

Languages and markets

Pick the language or market inside Translate & Adapt, not in Section Store.

Auto-translate works for languages. It does not work for market-specific versions, so if you are adapting text for one market rather than one language, you fill those in by hand.

Do not translate these

Translate what a customer reads. Button labels, headings, descriptions, badges and messages are all safe.

Leave these exactly as they are. They are technical values, and translating them breaks the block:

Discount codes, such as SUMMER20
URLs, paths, handles and link targets
Product, variant, block and section IDs
CSS classes, CSS IDs and selectors
Language, country and currency codes
JSON and configuration values
Liquid expressions, such as {{ product.vendor }}
Template variables and placeholders
Analytics, tracking, integration and API values

Still stuck

Open the chat bubble in the Section Store app or email [email protected]. Send your store URL, the theme you are working in, and the block or section you are trying to translate.

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