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Conversion Block missing from the theme editor's Apps list

Find a block that isn't in the theme editor. Check Plus, reload the editor, open the Apps tab and use the block's exact name.

Updated November 4, 2026

Shopify offers Conversion Blocks only while your store has Plus, and only in sections that accept app blocks. Check Plus first. Then check where you clicked Add block.

Check these in order

  1. Check Plus. In Shopify admin, open Apps → Section Store → Conversion Blocks. Edit In Theme on the cards means Plus is on. Subscribe to unlock means it's off, so start Plus or the free trial.
  2. Reload the theme editor. If you started Plus with the editor open, close the tab and open it again. We tell Shopify right after you approve the charge. If Shopify doesn't accept it, we retry every 10 minutes.
  3. Open the Apps tab. The block picker has two tabs, Blocks and Apps. Conversion Blocks are under Apps.
  4. Search for the exact name. Benefit icons are under Benefits. Add to cart button styling is under Atc button styling. A coupon is under Coupon code.
  5. Click Add block in the right place. Use Add block inside Product information on a product template. Headers and footers often don't accept app blocks.
  6. Check your theme. Vintage themes have no app block slots on the product page. You need an Online Store 2.0 theme.

Bundles and the cart drawer

  • Bundle is a block too. It's in the Apps tab, like the Conversion Blocks, but it has no card on the Conversion Blocks page.
  • Cart drawer and the Bundles embed are app embeds. Find them under App embeds in the theme editor, not under Add block.

If it doesn't work

Plus is on, your theme is 2.0 and the block still isn't there? Open the chat bubble in the Section Store app or email [email protected]. Send your theme name and a screenshot of the block picker.

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