Tell the AI what to focus on

Open Advanced settings and write in Focus. It steers who the page talks to and what it leads with. It adds no facts, and we never print it on the page.

Use Focus

1. Start a product page or home page build.
2. Open Advanced settings.
3. Write in Focus. You have up to 600 characters.
4. Click the Generate button.

The Advanced settings row then says focus added.

What works

• Audience: "For busy parents buying their first stroller."
• Angle: "Lead with how quiet it is."
• Tone: "Calm and plain. No hype."

What doesn't work

Focus isn't a source of facts. A price, a guarantee or a spec you type here won't appear on the page. Put facts in the product description in Shopify, then build the page.

Any pages

Build a page has no Focus field. Describe your page does that job, and facts in it do go on the page.

Related

• What to write in Describe your page
• Build a product page with AI
• Build a home page with AI

Also searched as: focus field, focus added, tell the ai what to write, target audience, tone of voice, brand voice, highlight a feature, custom instructions, custom prompt product page, steer the ai, write in my tone, emphasize a benefit, ai ignored my price