# Read your A/B test results

> Where your test results are, what each metric means, and how to tell whether a version has really won.

Open a test to see **Result guidance**, **Key metrics**, the **Funnel** and the **Breakdown**. Compare versions on revenue per visitor. Trust a winner only when **Result guidance** says so.

## Open your results

1. In Shopify admin, open **Apps** → **Section Store** → **Bundles** or **Cart Drawer**.
2. Click **A/B Tests**.
3. Click **View** on your test.
4. Pick a date range at the top: **Today**, **Yesterday**, **Last 7d**, **Last 30d**, **Last 90d**, **Last month** or your own dates.

## What's on the page

- **Result guidance:** tells you where the test stands and what to do.
- **Key metrics:** totals for the date range.
- **Metrics over time:** a daily chart for each version.
- **Funnel:** **Visitors**, **ATC**, **Checkout** and **Purchase**. Pick one version or all.
- **Breakdown:** each version side by side. Badges compare it with Version A.

## What the numbers mean

| Metric | Meaning |
|---|---|
| Visitors | People who saw one of the test's versions |
| Paid orders | Orders from those visitors that were paid |
| Conversion rate | Share of visitors who placed a paid order |
| Average order value | Revenue after refunds, divided by paid orders |
| Revenue per visitor | Revenue after refunds, divided by visitors |
| Revenue | Paid-order revenue after refunds |

In a bundle test, orders count only if they hold a product added through that bundle version.

## Is there a winner?

We compare each version's revenue per visitor with Version A. We look for a result only after 7 complete active days, with 500 visitors and 20 paid orders on every version.

- **"Version B has a statistically reliable revenue per visitor advantage."** You have a winner. Its card shows **Leading**.
- **"No version has a reliable revenue per visitor advantage yet."** The difference could be chance. Keep the test running, or choose a version yourself.

One good week isn't a win. Wait for **Result guidance** to say so.

The list of tests shows the same in **Best result**: **Collecting data**, **Inconclusive** or the winning version.

## Export your data

Click the **...** button at the top of the test, then **Export CSV**. You get one row per day and version.

## How long we keep it

Daily charts, funnel details, breakdowns and CSV exports stay for 12 months. After that, final visitors, orders, revenue and the winner stay on the page.

## Related

- [Why does my A/B test show no results yet?](https://section-store.orka.help/a/why-does-my-ab-test-show-no-results)
- [End an A/B test and pick a winner](https://section-store.orka.help/a/end-an-ab-test-and-pick-a-winner)
- [How does A/B test traffic split between versions?](https://section-store.orka.help/a/how-ab-test-traffic-splits)

*Also searched as:* ab test results, a/b test results, test results, result guidance, key metrics, revenue per visitor, conversion rate, paid orders, average order value, funnel, breakdown, export csv, statistically reliable, which version won, leading badge