# Tell the AI what to focus on

> Use the Focus field to steer tone, audience and what a page highlights. It adds no facts. Facts come from your product in Shopify.

Open **Advanced settings** and write in **Focus**. It steers who the page talks to and what it leads with. It adds no facts, and we never print it on the page.

## Use Focus

1. Start a product page or home page build.
2. Open **Advanced settings**.
3. Write in **Focus**. You have up to 600 characters.
4. Click the Generate button.

The **Advanced settings** row then says **focus added**.

## What works

- Audience: "For busy parents buying their first stroller."
- Angle: "Lead with how quiet it is."
- Tone: "Calm and plain. No hype."

## What doesn't work

Focus isn't a source of facts. A price, a guarantee or a spec you type here won't appear on the page. Put facts in the product description in Shopify, then build the page.

## Any pages

**Build a page** has no **Focus** field. **Describe your page** does that job, and facts in it do go on the page.

## Related

- [What to write in Describe your page](https://section-store.orka.help/a/what-to-write-in-describe-your-page)
- [Build a product page with AI](https://section-store.orka.help/a/125-ai-product-page-setup)
- [Build a home page with AI](https://section-store.orka.help/a/build-a-home-page-with-ai)

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